Ethics is a study of moral issues in the fields of individual and collective interaction. The term is also sometimes used more generally to describe issues in arts and sciences, religious beliefs and cultural priorities. The professional fields that deals with ethical issues and include medicine, trading, business, law etc. Ethics and values denote something's degree of importance with the aim of determining what action is the best to live or to do or at least attempt to describe the value of different actions. The fundamentals of living are being learnt on none other than through the acquisition of language, and the widely developed literature universally. The introspection of the self and the retrospection only always create room for further development in any dimension in general and in ethical point of view in particular. The development of the universal culture solely depends up on the development of the language. This paper focuses on the how each and every stage of the evolution process is governed by the ethical values with a special reference to origination and sustenance of the Indian culture. For Indian life style, philosophy and for the nurturing of ethical values, the epics like Ramayana, Bharatha and Bhagavatam and various forms of literature like Upanishads, Aaranyakas have laid the corner stone, and given the continuous renaissance through their language with a splendid stature and enriched with affluent literature. This paper throws light on the systematic and conceptual analysis on the ethics and values through introspection and retrospection in the Indian literature and Indian culture with an underlying observation on the chronological impact on the value enrichment.
See Full PDF See Full PDFSocial marketing is not generally used for commercial marketing purposes but rather for social good. Social marketing has two parent theories to support itself such that-"a social parent" where social science and social policy approaches is emphasized upon and the second is "Marketing parent" that includes commercial and public sector marketing approaches. Digital India, Swatch Bharat Abhiyan, Make in India is a Program to prepare India for a knowledge future and positioning India as a clean and hygienic country. Honorable Shri Narendra Modi, Prime Minister of India has laid emphasis on National e-governance plan and has given its approval for Digital India-A program to transform India into digital empowered society and knowledge economy. Digital India is an ambitious program of Government of India projected at Rs 1,13,000 crores. This will be for preparing India for knowledge based transformation and delivering good governance to citizens by synchronized and coordinated engagement with both central government and state government's level. The campaigns like Digital India, Swatch Bharat Abhiyan and Make in India has been started almost one and half years back but the effectiveness of these social marketing campaign is still questionable. This study is an attempt towards exploring the popularity of different social marketing campaigns on Youths which are being run in the state of Punjab. Major focus of the study is on examining the awareness, popularity and perception of these social advertisement campaigns and to explore if these advertisement campaigns are able to achieve their advertisement objectives or not.
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In today's media landscape where it's very difficult to shape consumer's attitude and intentions and move them to next level of buying process, advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes have been good in terms of Technology advancement, Medium and more methods to attract consumers and on Creativity. This study represents how creativity impacted advertising, also understanding the value of creativity in advertising through the review of various literatures. The importance of creativity factor in advertising has got wide recognition by many researchers, practitioner, but there is a miss of true & systematic research to define advertising creativity and how it relates to ad effectiveness. The review study discusses some campaigns that have left their strong impression on consumers.
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Business organization reaches to the customers through their goods or services. To sell the products to the customers a number of activities are being performed. This is called marketing and it is an important function. Marketing is the performance of business activities that directs the flow of goods and services from producer to the customer. It is the activity that directs to satisfy the human needs through exchange process. Marketing starts with the identification of a specific need of customers and ends with satisfaction of that need. The customer is found in the beginning and end of marketing process. In marketing a large number of activities are performed. For easy understanding these activities are divided in 4 groups for products and 7 groups for services. These elements are product, price promotion, placement for products and three additional elements for services are process, people and physical evidence. These are called elements of marketing mix. India is a growing nation with 125 crore population with wide opportunities for business and FMCG service sector has many leading player in the market for all segments. The present study reviews the marketing aspects of FMCG in indiaand analyses the factors influencing buying of food, health and beverages in mysore District.
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The management of Information assets is one of the prime concerns of modern day banks. Awareness about the risks helps to develop healthy practices that restrict information security issues in the banks. This study is an attempt to understand the awareness and approach of the bank employees about information security threats and risks.
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Success and failure of any organization depends on its human resource. Global explosion in business creates more opportunities, so people are highly mobile and not restricting to particular job. IT Industry, being a knowledge-based industry, a high intellectual capital lends competitive advantage to a firm. In IT, there are lots and lots of avenues and opportunities available in the hands of IT employees. The retention problem is highly persisted in IT industry. The shortage of manpower both in numbers and skills is a prime challenge for HR managers in IT-units. The compensation, career planning and technological obsolescence are the facts for employee turnover in IT-Units. There are many other factors which influence employees to leave but HRD need to understand employee expectations from the organization, which can make them to stay long back and perform well. The demographic details of the IT professionals should also be considered while designing the retention strategies as some of these variables have proved to have influence on retention. The objective of this paper is to understand that, is there any relation in frequency of job change with growing age and does different retention factors influences on different age group. The result of this study shows that retention factors are same in the different age groups and number of job changed is not constant in different age group. The study area is selected IT-units in the Pune city.
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Road safety is an important aspect which requires immediate attention in transportation engineering. Use of safety indicators/surrogate safety measures for traffic safety in transportation engineering has been increasing day to day. Safety analysis can be done in two ways-reactive point of view and preventive point of view. Researchers are more interested in traffic safety analysis with preventive point of view than reactive point of view. Reactive approach needs significant number of detailed crash data analysis, crash frequency, etc., which are quite expensive and also errors can occur while collecting crash data like understanding of crash failure mechanism, manual error in recording crash data, etc. In developing countries like India, it is quite difficult and expensive to get large and reliable crash data base due to lack of funds and technology. One of the objectives of safety analysis in preventive point of view is to derive safety indicators/surrogate safety measures which help to understand and analyze the crash phenomena. Some surrogate safety measures which are frequently used are time to collision (TTC), deceleration rate, post encroachment time (PET), maximum speed, speed differential, merge area encroachments (freeway on ramp merging), variable driver reaction time, etc. In the past, various works on identification of safety indicators has been carried out for homogeneous and lane discipline traffic in developed countries. However, such studies for heterogeneous and no lane disciplined traffic which exists in India is missing. This motivates to identify the suitable safety indicator for Indian Traffic. Three parameters like longitudinal headway, lateral headway and percentage overlap will be evaluated as their use as safety indicator for Indian traffic. Due to heterogeneity and absence of lane discipline vehicle interact with other vehicles in its neighborhood not only in longitudinal direction but also in lateral direction. Using combination of safety indicators conflict event are evaluated. A relation between traffic flow (volume) and conflicts is proposed that is, when traffic flow increases conflicts also increase and vice versa. Data collected from real world traffic stream is evaluated in order to determine the conflicts.
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Globalization is the integration of cultures, values, technology, economies, and politics of various nations. Globalization can have many inferences for human resource management practices in an organization. It helps to create job opportunities as the businesses expand. By providing high quality products and employment it improves the standard of living of the peopleStrategic Human Resource Management is planning in advance for the various functions relating to human capital and strategizing to keep the HR functions aligned with the organization's goals and objectives.Strategic Human Resource Management enables planning and strategizing for the human resources in the organization based on its goals and objectives beforehand and implementing them. Planning in advance helps the organization to gain a competitive edge. Integration of globalization and strategic HRM gives a global competitive edge to a business.Globalization and strategic Human resource management has result in developing global competitiveness among employees.In this paper the researchers have tried to study the effect of Global Competitiveness on Strategic Human Resource Management.This article extends the literature on the role of human resources in global competitiveness by focusing on the practices that are currently followed by various companies.The finding of the paper highlights commonly followed strategic HRM practices
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Stress is a reaction to a stimulus that disturbs the physical or mental equilibrium. It is an omnipresent phenomenon. People from every walk of life do face stress. Likewise, employees working in the organizations are not free from stress which can have negative impacts on both the employee and the organization and thereby affecting the physical and mental health of the employees and the productivity as well. A healthy employee is a productive employee. Overcoming harmful effects of stress is not an easier task and some occupations are, of course, generally more stressful than others. It depends on the factors like stress sustaining capability of the individual employee and the type of occupation. Present study aims at measuring the occupational stress among the employees of the public and private sector banks. A sample of fifty public sector bank employees and fifty private sector bank employees are taken and occupational stress index questionnaire was administered. t-test has been used to analyze the data. Results showed a significant difference between the employees of public and private sector banks on their stress level. Significant differences have been observed between the public and private sector employees on role overload, role ambiguity, role conflict, powerlessness and strenuous working conditions.
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Information Communication Technology (ICT) influences the business process in ever increasing dimensions. It no exception that ICT has affected all forms of research domains and as such business research is no exception. Use of ICT has dynamically changed the business research process. Its role in transforming business research in higher education institutions(HEI's) needs to be analyzed thoroughly. The process of business research is a multifaceted process that results in making available data which is significant to the business process for being successful. Business research enables identification of potential customers, gauging competition and self-assessment. India aims at increasing its knowledge capital through genuine research that has practical implications. ICT development has been the one the core sector identified for infrastructure development in higher education institutions. The business research process is highly influenced by the collective pool of information available through ICT. This review paper aims to do the assess the impact of ICT on business research process in higher education institutions. The paper would focus on evaluating the contribution of the business research process in higher education through ICT. How substantive ICT has been in contributing to the effective research of business processes and how has it become indispensable to the process of research in business studies. The methodology used is an extensive exploratory study based on the higher institution where ICT has been implemented. The data is collected from various journals, websites, research based articles, etc.
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Purpose-The purpose of this paper is to know about the existing system of Performance Appraisal, its awareness amongst the employees and its effectiveness in "BSNL LKO" Design/methodology/approach-The paper is based on the results of a well structured questionnaire administered to 65 employees of BSNL LKO, the employees falling in the category of supervisors and above. A close ended questionnaire was sent to them out of which 50 could be collected back duly completed. The questionnaires were analyzed through graph. Findings-Through the analysed responses of the employees it could be found out that Performance Appraisal System in BSNL is not transparent, though the Appraisers are usually unbiased. Greater weight age is given to the recent performances. Although, there are fixed standards to evaluate the performance but those are not clear due to the subjectivity of the topic. Most of the employees want that 360 o feedback system should be introduced. Research limitations/implications-Due to time constraint and hectic schedule of BSNL employees sometimes it was difficult to interact with them. The respondents were reluctant while filling questionnaire, although they answered the question but the response was not very satisfactory.BSNL is a large Organization and more detailed study could have been done by having large sample size. Employees delayed in submitting the feedback form so it effected the time in compiling and analyzing data for findings and suggestions .Some information could not be revealed due to its highly confidential nature. Originality/value:-so many studies have been conducted to identify the satisfaction level of employees regarding performance appraisal throughout the country. My study is unique as it is focusing on BSNL (Bharat Sanchar Nigam Ltd) luck now region the capital city of Uttar Pradesh.
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